Has a indirect address as the idea to the video Is that Vegas is outrageous and out of control. All the colours used in the video are bright and bold to show it being completely different then anywhere else. The storyline to it is that the have no money, they gamble all money they have win lots of money, have everything the ever wanted, gamble it all again and end up with no money, after this the use all the money they own and win it all back again. This is showing how strangle Vegas can be that one minute you can be rich and the next you wont. This means it has a non linear storyline to it.
The video give the audience the impression that us she is wealthy and a risk taker. Not only that but she is over the top in what she wears and that Vegas fit her personality perfectly as Vegas is all of this.
The lyrics to the songs amplify what the video is trying to get at.
The use of cameras In the video are used by firstly show her reaction then tilting, panning or zooming In to what she is looking at. But when she looses everything it reverses, so it will show what she is looking at then her reaction to what is happening.
The genre to this song is POP and is aimed at the aged 12 – 25.
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